Eventually, he confesses, and the family eats food directly out of him. In one Johnny Johnny video, the Johnny role is played by an anthropomorphic refrigerator who lies about the kind of treats he contains. The rush to innovate on what would at first appear to be a very simple formula has also created some disturbing twists on the Johnny scenario. “The faster you can get them up, the more you can get them up, the more these ear-worms will entice and keep kids coming back for more,” said Schimkowitz. The particular style of low-budget Johnny Johnny video is driven by the economics of the YouTube nursery rhyme business, which relies on flooding the site with videos while minimizing animation costs. “The characters are so jagged and sharp, they look almost designed to be villainous,” said Matt Schimkowitz, an associate editor at Know Your Meme. The jarring aesthetics of some entries in the genre recall late 2017’s Elsagate imbroglio, when YouTube was overrun with disturbing and sexual videos of children’s characters like Spiderman and Elsa from iFrozen. In another, Johnny and his father are almost goblin-like. In one Johnny Johnny video, the father is played by a stock animated character strikingly reminiscent of Family Guy’s Peter Griffin.
Instead, most Johnny Johnny videos feature a bizarre aesthetic that relies on stock animations, including some taken from other cartoon shows.
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While ChuChuTV employs teams of professional animators for its Johnny Johnny videos, not everyone making clips about the sugar-eating boy is willing to put that much work in. “Many people have tried to emulate us after our success,” Chandar told The Daily Beast. Since then, ChuChuTV and its Johnny Johnny video have spawned a host of rivals. An hour-long ChuChuTV video of Johnny Johnny variants has amassed more than 1.5 billion YouTube views-making it one of the most popular videos in the site’s history. His market is young children-and plenty of them are watching.Ĭhandar declined to discuss revenues his company has made from Johnny Johnny videos, but he’s almost certainly made millions of dollars off each of the more popular ones. “The little playful Johnny would play some cute pranks on his daddy,” Chandar wrote in an email to The Daily Beast.įor Chandra’s business, it’s more or less irrelevant whether meme-crazed teens and Weird Twitter latch onto his Johnny Johnny videos. Chandar said he got the idea to make a Johnny Johnny video to show “love and affection between a dad and a son.”